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Business Studies Project | The Aditya Birla Integrated School- TABIS


Founded in 2014, Jalebi, a brand initiated by Ms. Renuka Shah, manufactures eco-friendly products that has created a variety of paper products like cards, wrapping paper and pencils that once used can be planted to yield a variety of vegetables, herbs and flowers. 

As a part of a business project, we, the students of JCL 2, The Aditya Birla Integrated School, were fortunate to get an opportunity to attend the guest lecture conducted by Ms. Renuka Shah, the founder of Jalebi about her company and eco-friendly products. Later on we were assigned a project on Marketing. 

The objectives of the project were:

  • To understand the demographic awareness of eco-friendly products

  • To analyse the interest in buying eco-friendly products.

  • To come up with a viable plan for Business to Consumer marketing.

  • To come up with ideas for other similar products

We conducted an online market survey for which we received over 150 responses. The questionnaire included questions such as, “What benefits have you experienced after using eco-friendly products?”, or, “What alternatives can you think of for paper products?

Such questions would help the company to understand the consumers’ tastes and preferences. After analysing the responses, it was observed that a large percentage of consumers were aware about the advantages of eco-friendly products and were willing to only use eco-friendly products in the future. 

The students also came up with innovative ideas for products such as bamboo bottles, cow dung dhoop, etc. and made a pamphlet for the company. 

We presented our findings to Ms. Renuka Shah, who also gave us encouraging feedback. We had an excellent learning experience while conducting the market survey along with plenty of practical takeaways. We thank our project teachers, Ms. Pinal Shah and Ms. Avani Mishra for their support.

In the entire process, we also learnt how to be environmentally thoughtful and conscious in our everyday existence. Thank you M/S Jalebi for this fruitful learning experience!

Author: Devansh Mehta 

Student, JCL2, The Aditya Birla Integrated School

Also read: How TABIS changed my life

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